Privacy Policy

August 2026

Iceland by Guide ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Iceland by Guide.

This Privacy Policy applies to our website and its associated subdomains (collectively, our "Service"). By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service.

Definitions and Key Terms

  • Cookie: a small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, and remember information about you such as your language preference.

  • Company: when this policy mentions "Company," "we," "us," or "our," it refers to Iceland by Guide ehf. (Skólavörðustígur 30, 101 Reykjavík, Iceland), which is responsible for your information under this Privacy Policy.

  • Country: Iceland, where Iceland by Guide is based.

  • Device: any internet-connected device, such as a phone, tablet, or computer, used to visit Iceland by Guide and use the services.

  • IP address: every device connected to the internet is assigned a number known as an Internet Protocol (IP) address. These numbers are usually assigned in geographic blocks and can be used to identify the general location from which a device is connecting.

  • Personal Data: any information that directly, indirectly, or in connection with other information allows for the identification of a natural person.

  • Service: refers to the service provided by Iceland by Guide as described on this website.

  • Website: Iceland by Guide's site, accessible at https://www.icelandbyguide.com

  • You: a person visiting or using the Iceland by Guide website and services.

What Information Do We Collect?

We collect information from you when you visit our website, submit a contact or booking form, subscribe to our newsletter, or purchase a digital product or tour.

  • Name

  • Phone Number

  • Email Address

Do We Share the Information We Collect With Third Parties?

We may engage trusted third-party service providers to perform functions and provide services to us, such as website hosting, website payment processing, email delivery to you, and analytics. We share your personal information with these third parties only as needed for them to perform these overall services for us and for you. Our third-party service providers currently include:

  • Squarespace — website hosting and payment processing

  • Kit (ConvertKit) — email newsletter delivery

  • Plausible Analytics — privacy-focused, cookieless website analytics

We do not and would never sell any of your personal information to advertisers or third parties, and we do not use your data for advertising or retargeting.

We may also disclose personal information to government or law enforcement officials, or private parties, if we believe in good faith it is necessary to respond to legal process, protect our rights or the rights of others, or comply with applicable law.

How Do We Use the Information We Collect?

Information you provide may be used to:

  • Respond to your inquiries and booking requests

  • Process transactions for tours and digital products

  • Send you the newsletter, if you have subscribed

  • Improve our website and services based on feedback

How Do We Use Your Email Address?

By submitting your email address on this website, you agree to receive emails from us related to your booking or inquiry, and, if you opt in, our newsletter. You can unsubscribe at any time using the link included in each email. We do not send unsolicited commercial emails, and we do not use your email address for advertising or third-party audience targeting.

How Long Do We Keep Your Information?

We keep your information only as long as necessary to provide our services and fulfill the purposes described in this policy, or as required by law (for example, accounting and tax records under Icelandic law). When information is no longer needed, we remove it from our systems or de-identify it.

How Do We Protect Your Information?

We implement reasonable security measures to protect your personal information. Payment information is processed securely through Squarespace's payment systems and is not stored on our own servers. We cannot, however, guarantee the absolute security of any information transmitted to us over the internet.

Could My Information Be Transferred to Other Countries?

Iceland by Guide is based in Iceland. Some of our service providers (such as Squarespace and Kit) may process or store data outside Iceland, including in the United States. Where this occurs, these providers maintain appropriate safeguards for international data transfers, such as Standard Contractual Clauses.

Can I Update or Correct My Information?

You can contact us at any time to update, correct, or request deletion of your personal information. We will respond to your request as promptly as possible, and in any case within one month.

Governing Law

This Privacy Policy is governed by the laws of Iceland. Your use of the website may also be subject to other local, national, or international laws depending on your location.

Cookies

Iceland by Guide uses cookies to understand how visitors use our website and to enhance its performance. Some cookies are essential for the website to function correctly; others (such as analytics cookies) are non-essential and are only set with your consent via our cookie banner. We never place personally identifiable information in cookies.

You can manage your cookie preferences at any time through the cookie settings link on our website, or by adjusting your browser settings. Blocking cookies may affect how parts of our website function.

Tracking Technologies

We use the following on our website:

  • Cookies — to remember your preferences and understand site usage

  • Analytics — Squarespace Analytics and Plausible Analytics, to understand visitor traffic and improve our website. Plausible does not use cookies and does not track individuals across sites.

We do not use advertising trackers, retargeting pixels, or third-party ad networks.

Payment Details

Any payment information you provide is processed securely by Squarespace's payment systems. We do not store credit card details on our own servers.

Children's Privacy

Our services are not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13. If you believe a child has provided us with personal information, please contact us so we can remove it.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. We will post the updated policy on this page with a new "Updated" date. Continued use of our website after changes take effect means you accept the updated policy.

Third-Party Links

Our website may contain links to third-party websites (such as Tripadvisor, Google Maps, or social media). We are not responsible for the content or privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Information About the General Data Protection Regulation (GDPR)

If you are located in the European Economic Area (EEA), including Iceland, the GDPR gives you specific rights over your personal data.

What is GDPR? The GDPR is an EU-wide privacy and data protection law that regulates how personal data is collected, used, and protected, and gives individuals greater control over their own data.

What is personal data? Any data that relates to an identifiable individual — for example, your name, email address, phone number, or IP address.

Data Protection Principles Personal data we collect is:

  • Processed fairly, lawfully, and transparently

  • Collected only for specified, legitimate purposes

  • Kept no longer than necessary

  • Accessible to you — you have the right to request a copy, correction, deletion, or transfer of your data

Your Rights Under GDPR You have the right to access, correct, delete, or request a copy of your personal data, and to object to or restrict certain processing. To exercise any of these rights, please contact us using the details below. We will respond within one month.

California Residents (CCPA)

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to:

  • Know what categories of personal information we collect and how we use it

  • Request access to the specific personal information we hold about you

  • Request deletion of your personal information

  • Not be discriminated against for exercising these rights

We do not sell personal information. To exercise any of these rights, please contact us below.

California Online Privacy Protection Act (CalOPPA)

CalOPPA requires us to disclose how we handle personal information for California consumers, which we have described throughout this policy. We do not sell personal information, and you may contact us at any time with questions about your data.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us:

Iceland by Guide ehf. Skólavörðustígur 30, 101 Reykjavík, Iceland Corp. reg. no. 690216-0270